First of all, we need to make a disclaimer - this post is for merchants who intend to take their online store as seriously as they do their physical store.
To make your online store a successful venture, it's important to have a strong foundation that includes not only an attractive design and intuitive user navigation, but also technical optimization for different devices and browsers. In this post, we'll take a look at the key features and requirements you shouldn't overlook when setting up or improving your online business.
We will focus on two main topics: the basic requirements of your store and the technical requirements of browsers for your website
Basic online store functionality
Easy-to-navigate structure: your website should be structured so that users can easily find the products they want. Categories should be clearly delineated and product pages should provide the necessary information, with highlights clearly highlighted.
Mobile optimisation: more than half of consumers shop on their mobile devices. Effective responsive design is a must for reaching this audience.
Product filters and search engine: Consumers appreciate the ability to quickly and easily find products through filters for price, brand, size and other specifications. A built-in search engine is also key to improving the user experience.
Safety and data protection: make sure your platform is protected with an SSL certificate. For the easiest way, contact your hosting company for further information.
Multiple payment options: Incorporating different payment methods such as credit cards, PayPal, and even cryptocurrencies can increase the percentage of completed purchases.
Ability to register and login: Account registration can make it easier for customers to make repeat purchases, while also giving you the opportunity to collect valuable data about their behavior and preferences. Of course, data collection should be regulated.
The second topic of this post is Technical requirements from browsers to your online store
Your online store should function seamlessly when accessed through all popular browsers, including Google Chrome, Mozilla Firefox, Safari, and Microsoft Edge. It is important to keep an eye on:
Browser compatibility: make sure your web page renders correctly on different browsers and versions. Compatibility tests can help troubleshoot any technical issues.
Load Speed: Optimize images and other resources for fast loading, which is critical for keeping users' attention.
JavaScript and CSS support: Modern websites use a variety of scripts and styles to enhance the interface. Make sure these elements are fully functional in all supported browsers.
No matter how much experience you have in working with online stores, just from reading these lines it should have become clear to you that you should not only pay attention to the design and features, but also to the technical implementation of your software. Bet on a reliable platform and constantly update and optimize your site to meet the growing demands of today's consumers
